There are ∞ opportunities for brands to communicate these days. I help them figure out what to say—and how.
CASE STUDY 1 | WRITING FOR DESIGN
In 2017, Todd Simmons brought me into the fold at IBM to help him pen a design philosophy and set of principles that would mark a new era for the IBM brand. More...
CASE STUDY 4 | STRATEGY, VOICE & MESSAGING
CASE STUDY 2 | CREATIVE RESEARCH & CONCEPT IDEATION
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With very little real evidence that vitamin and mineral supplements were either effective or safe, Centrum was struggling to defend their #1 spot in a growing category. While at Redscout, I helped them figure out a way to work with the mystery surrounding nutritional supplements instead of against it. More...
CASE STUDY 3 | BRAND CONCEPT IDEATION & PRODUCT INNOVATION
MET-Rx | How do you reclaim the category you invented?
Over 25 years ago, Met-Rx invented protein powder—and an entire sports nutrition category. But, over time they fell behind. Way behind. While at Prophet, I helped Met-Rx rememeber what they stood for and what made them different from the competition so they could get their mojo back. More...
CASE STUDY 4 | STRATEGY, VOICE & MESSAGING
Google Cloud/GCP | Can a “break things” brand ever become “enterprise-ready”?
When Google shifted their business strategy to start focusing on the enterprise cloud market, they were met with a bit of a surprise: the risk-averse business world wasn’t convinced they were enterprise-ready.
While at VSA Partners, I helped them create a brand strategy, voice, and messaging to change that. Coming Soon!
CASE STUDY 5 | STRATEGY, MESSAGING & CREATIVE
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Coming Soon!
Google for Education | How do you make ads for people who hate ads?
Coming Soon!
CASE STUDY 6 | PRODUCT & BUSINESS MODEL INNOVATION
LOOP | Can financial products be “social”?
This creative provocation from the founders of Redscout and Redscout Ventures became my requisite failed startup, a “peer-to-peers” payment platform that made it easier to pool money and make purchases as a group. Think: dinner out with friends, ordering team uniforms, funding a summer house share, etc. Coming soon!
ABOUT | Sarah Daily, the Person
ABOUT | Sarah Daily, the Person
Who is Sarah Daily?
Who is Sarah Daily?
Who is Sarah Daily?
I’m still figuring that out, TBH.
But, here are three things that people often find interesting:
1. I’m originally from Buffalo, NY. Yes, it snows a lot there.
2. My undergraduate degree is in music. I think it helps me a lot more in what I do than a marketing degree ever could.
3. I once owned an operated a hot dog cart. A custom one. It was all black and had a grill (none of those disgusting steamed dogs for this girl!). My health inspection was perfect. My profitability wasn’t.
What does she do?
What does she do?
What does she do?
I help brands figure out what to say, and how.
I’ve been in the world of branding for 13 years (with two years off toward the beginning of that to earn my Master’s at VCU Brandcenter in copywriting), starting as the Marketing Manager for some fancy magazines in Florida. Since then, I’ve spent time in both full-time jobs at Redscout, Prophet, and VSA Partners; and have consulted and freelanced for many others e.g. Google, IBM, Adidas, Sid Lee, BCG Digital, Sylvain Labs, and Collins.
These days you can usually find me playing Creative and/or Strategy Director for interesting projects in tech, design, and enterprise branding.
How does she do it?
I help make “boring” stuff more interesting and complex stuff easier to grasp.
How does she do it?
How does she do it?
I work with companies of all sizes and categories to help them define their verbal identities (i.e. naming, naming strategy, and brand personalities), their brand verbiage (i.e. mission/vision/purpose, brand essence, brand and taglines, lexicon, and new category naming), and brand messaging (i.e. brand concepts and messaging platforms).
Why does it matter?
Why does it matter?
Why does it matter?
I’m pumped about the power and efficiency of words. And never in the history of humankind have we ever had so many opportunities to use them.
A long time ago, “branding” meant designing a logo. Picking some colors. Maybe a typeface or two. But today, visual elements are just one piece of the process.
Now, brand shops help our clients design every facet of the brand experience, from visual to verbal to sonic to olfactory. We design the way a brand moves, speaks, interacts, grows, and evolves.