CASE STUDY 1 | WRITING FOR DESIGN
In 2017, Todd Simmons brought me into the fold at IBM to help him pen a design philosophy and set of principles that would mark a new era for the IBM brand. More...
CASE STUDY 4 | STRATEGY, VOICE & MESSAGING
CASE STUDY 2 | CREATIVE RESEARCH & CONCEPT IDEATION
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With very little real evidence that vitamin and mineral supplements were either effective or safe, Centrum was struggling to defend their #1 spot in a growing category. While at Redscout, I helped them figure out a way to work with the mystery surrounding nutritional supplements instead of against it. More...
CASE STUDY 3 | BRAND CONCEPT IDEATION & PRODUCT INNOVATION
MET-Rx | How do you reclaim the category you invented?
Over 25 years ago, Met-Rx invented protein powder—and an entire sports nutrition category. But, over time they fell behind. Way behind. While at Prophet, I helped Met-Rx rememeber what they stood for and what made them different from the competition so they could get their mojo back. More...
CASE STUDY 4 | STRATEGY, VOICE & MESSAGING
Google Cloud/GCP | Can a “break things” brand ever become “enterprise-ready”?
When Google shifted their business strategy to start focusing on the enterprise cloud market, they were met with a bit of a surprise: the risk-averse business world wasn’t convinced they were enterprise-ready.
While at VSA Partners, I helped them create a brand strategy, voice, and messaging to change that. Coming Soon!
CASE STUDY 5 | STRATEGY, MESSAGING & CREATIVE
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Coming Soon!
Google for Education | How do you make ads for people who hate ads?
Coming Soon!
CASE STUDY 6 | PRODUCT & BUSINESS MODEL INNOVATION
LOOP | Can financial products be “social”?
This creative provocation from the founders of Redscout and Redscout Ventures became my requisite failed startup, a “peer-to-peers” payment platform that made it easier to pool money and make purchases as a group. Think: dinner out with friends, ordering team uniforms, funding a summer house share, etc. Coming soon!